Daytime Emmys hit all-time ratings low
Viewership down 50% from last yearThe Daytime Emmy Awards hit an all-time ratings low Sunday when it debuted on the CW after a long run on the Big Three networks.
The awards show drew an average of 2.3 million viewers and 0.6 rating/2 share among adults 18-49 from 8-10 p.m. That is down 50% from last year, when the Daytime Emmys aired on ABC.
NBC took itself out of the three-decades-long rotation four years ago, and the Daytime Emmys continued to air on ABC and CBS. Following record-low ratings in 2006 and 2008, CBS opted not to renew its deal this year, leaving the show without a home until the CW stepped in.
The night was dominated by NBC's "Sunday Night Football." In overnight ratings, the Chicago Bears-Denver Broncos game, featuring the return of quarterback Jay Cutler to the Mile High City, delivered a 7.3/12, the best overnight rating for any NFL preseason game on any network in five years.