Daytime Emmys hit all-time ratings low
Viewership down 50% from last year
The Daytime Emmy Awards hit an all-time ratings low Sunday when it debuted on the CW after a long run on the Big Three networks.
The awards show drew an average of 2.3 million viewers and 0.6 rating/2 share among adults 18-49 from 8-10 p.m. That is down 50% from last year, when the Daytime Emmys aired on ABC.
NBC took itself out of the three-decades-long rotation four years ago, and the Daytime Emmys continued to air on ABC and CBS. Following record-low ratings in 2006 and 2008, CBS opted not to renew its deal this year, leaving the show without a home until the CW stepped in.
On the bright side, the 2009 Daytime Emmys added viewers steadily through the telecast and drew CW's largest Sunday audience (average of 2.2 million for the 7-8 p.m. red-carpet coverage and the ceremony) since March 2007.
The night was dominated by NBC's "Sunday Night Football." In overnight ratings, the Chicago Bears-Denver Broncos game, featuring the return of quarterback Jay Cutler to the Mile High City, delivered a 7.3/12, the best overnight rating for any NFL preseason game on any network in five years.
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