Daytime Emmys Preview: 3 Women's Talkers Go Head to Head for First Time
THR breaks down what sets apart the hosts of 'The Real,' 'The Talk' and 'The View' as all three women-led panel shows are up for the outstanding talk show/entertainment award.
This story first appeared in the May 6 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.
The Real (Syndicated)
The Cast: Adrienne Bailon, Tamar Braxton, Loni Love, Jeannie Mai and Tamera Mowry
The Pitch: With diversity in TV on the rise and reaping ratings benefits, The Real debuted its trial run in 2013 before launching nationally the following year as the first panel show without a Caucasian in its cast. (Encores play weeknights on BET.)
Mastermind: The woman who brought the world The Jersey Shore, SallyAnn Salsano, was the original executive producer behind The Real. She since has dropped showrunner status to focus on other projects but remains a consultant.
Booking Gets: The ladies of The Real scored a serious booking coup when first lady Michelle Obama agreed to a White House sit-down to promote her "Better Make Room" education initiative.
Achilles' heel: It's still in the building phase — see the generally B-list bookings — and being syndicated makes it more elusive to find on the dial. That status also leaves this competitor in the cold when it comes to the synergistic plugs its ABC and CBS contemporaries receive.
Ratings: 1.4 million viewers, 0.8 rating in women 25-to-54
The Talk (CBS)
The Cast: Julie Chen, Sara Gilbert, Sharon Osbourne, Aisha Tyler and Sheryl Underwood
The Pitch: Originally described as women approaching headlines through "the eyes of mothers," the show was positioned as a friendlier View to fill the rare daytime vacancy left by the 2010 demise of the soap As the World Turns.
Mastermind: Double threat Sara Gilbert, one of the three remaining original panelists, created the show. The Roseanne actress returned to the public eye just ahead of the launch, publicly confirming her sexual orientation for the first time.
Booking Gets: Decidedly less political than its ABC predecessor, The Talk benefits from a Los Angeles home base. Its rotating open seat has been filled by such celebrity guests as LL Cool J and Courteney Cox.
Achilles' heel: Much more blatantly than ABC with The View, the CBS-produced and -aired show tends to dish up an overly generous serving of parent-company promotion. Case in point: the ladies hamming it up in Supergirl T-shirts and capes to interview the CBS drama's cast.
Ratings: 2.76 million viewers, 1.0 rating in women 25-to-54
The View (ABC)
The Cast: Joy Behar, Candace Cameron Bure, Michelle Collins, Paula Faris, Whoopi Goldberg and Raven-Symone
The Pitch: Revolutionary in 1997, The View's initial M.O. was to be a counterpoint to the singular voices that dominated daytime — assembling a handful of very different women to discuss (and fight over) pop culture and current events.
Mastermind: Founding mother Barbara Walters (with help from former EP Bill Geddie) envisioned The View as a place where she could occasionally sit in on discussions with women of differing opinions — and she did until her 2014 retirement.
Booking Gets: Whoopi and company never have a problem getting big names in the hot seat. This year, presidential candidates Bernie Sanders and Hillary Clinton have stopped by.
Achilles' heel: With enough turnover to make you wonder if they're even getting basic dental, The View has been plagued by cast changes — Walters' exit was followed by multiple overhauls, including the brief return of Rosie O'Donnell — fueling ratings drops and general mockery.
Ratings: 2.75 million viewers, 0.9 rating in women 25-to-54