DC Entertainment relocating divisions


DC Entertainment is leaving New York and moving to Hollywood.

Sort of.

The New York-centric company announced today it is relocating its business functions related to multi-media and digital content production to Burbank, Calif. The move brings it closer to Warner Bros. Entertainment, which is based in Burbank.

Staying put in New York, the metropolis the company has called home for 75 years, is DCE's publishing operations.

Layoffs are expected on both coasts although the company declined to discuss numbers. Also coming will be promotions, relocations offers, and new positions.

Additionally, Wildstorm, the La Jolla, California-based imprint will cease to exist, its operations folded into DC. Its characters will continue in some fashion.

A move out West for DCE has been talked about for the better of a year, ever since Diane Nelson took over the reigns as president. Warners has been slowly working to make DC a critical support beam in its entertainment fortress. The biggest impact, both physical and psychological, would have been the move of the publishing unit but DC managed to dodge that Kryptonite bullet by keeping it in New York.

DCE studied moving publishing to LA but in the end decided to keep it where it was. The move will be seen by some as the company acknowledging that its core is still in publishing, or at the very least the engine driving the Batmobile.

"The legacy of DC is rooted in New York and we took that very seriously," said Nelson.

Nelson said the moves were big organizational realignment and that by the end, the company would be weighted equally between New York and Los Angeles.

Top DC brass will be meeting employees on a one-by-one bases in the coming week to discuss the realignment. And organization overlaps do not mean forced attrition.

"This is not a cost-cutting exercise nor the subjectifying of DC to Warner Bros.," said Nelson.

The move is designed to "offer greater opportunity for maximum growth, success and efficiency in the future," according to the company.

"Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.," sated Nelson in the announcement.

The relocation process is scheduled to be done by 2011, with those divisions joining the offices for "development and production of feature films, television, digital media, video games and consumer products as well as the company's administrative functions relocating to a Warner Bros.-managed property in Burbank, CA," according to the company.
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