Death takes on NBC digital vp role

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NEW YORK - NBC has named MSN's director of U.S. branded entertainment, Cameron Death, to the newly created position of vp digital content.

In his new role at NBC Digital Entertainment, Death (pronounced Deeth) will focus on creating original online content for NBC Universal's advertising clients that can be widely distributed on the Web.

The announcement was made by NBC Entertainment and Universal Media Studios co-chairman Ben Silverman, who worked with Death on online branded entertainment projects in his former role as founder and CEO of Reveille. MSN signed a first-look web development deal with Reveille in May 2006.

"He has done an incredible job at Microsoft and I'm looking forward to him bringing his unique and industry-leading talent and deft understanding of growth business opportunities to our team," Silverman said.

Death will report to Vivi Zigler, executive vp, NBC Digital Entertainment, and will be based in Burbank.

Among the web shows developed under the MSN-Reveille deal were "Chef to the Rescue," which integrated Kraft and "Mr. Robinson's Driving School," which featured Volvo's new C30 hatchback in a starring role alongside Craig Robinson of "The Office."

Death spent the past 10 years at Microsoft, mostly recently leading MSN's branded entertainment and experiences team in the U.S. He joined Microsoft's Sidewalk.com in 1997 but moved to Microsoft's headquarters in Redmond, Wash. to launch MSN Mobile 2.0 after Sidewalk.com was sold to IAC in 1999.

In 2004, Death became the first member of MSN's "Custom Solutions" team, a small group of marketing professionals who set out to prove that brand marketing could be done online for Fortune 100 companies. Death began his career at Knight- Ridder as one of two graduates invited into the company's "Publisher Fast-Track" program.
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