Pret-a-Reporter

A Kate Moss-Approved Skin-Care Line Just Made Its U.S. Debut

Courtesy of Instagram/decortebeauty
Kate Moss

Japanese brand Decorte has officially landed at Saks Fifth Avenue.

Those who follow fashion and often feel the urge to buy the latest beauty products (whether or not they really need them) understand the attraction to any brand that boasts antiaging creams formulated with the latest in Japanese innovation and Kate Moss as a fan.

Add to that the fact that until last week the products were not available in the U.S., and you’ve got plenty of built-in demand before the stuff even hits the department-store counter.

Decorte is a Japan-based beauty brand that claims to be the biggest in the country, appealing to the beauty and skin-obsessed clientele of Asia. Its vitamin-rich infusions and attention to the latest in antiaging ingredients and technology have made it a ubiquitous line throughout the Asian continent, with the sleek silver-and-black packaging peppering stores abroad such as Isetan and Takashimaya.

Decorte recently made its U.S. debut exclusively at Saks Fifth Avenue, with staple products including Environmental Day Cream ($180), Overnight Performance Cream ($250) and VI-Fusion Essence ($180). Part of the magic in these potions is the use of not just any water, but Onsen water derived from Japan’s hot springs. Also, something called Aqueous Algin-Mesh acts as a cushiony, breathable barrier on the skin, protecting it from environmental irritants.

Supermodel and established style icon Moss is the face of Decorte, singing the praises of the Day Cream in a video shot by Mario Testino, who by the way just rounds out the cool factor of the fashion-beauty trifecta.

 

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