Def Jam Raises Label Vet Nicki Farag to VP Promotion
Farag has risen from assistant to vp promotion in her decade-plus working for the label.
Nicki Farag has been upped to vice president promotion for Def Jam Recordings by evp promotion Rick Sackheim.
In this new post, Farag’s duties will help strategize and coordinate the release of records at Top 40 radio, devise marketing plans, and further develop and create awareness at pop radio for Def Jam artists across multi-media platforms. She will serve as a west coast liaison between the artist, management and radio, based in Santa Monica, and reporting to Sackheim.
“Nicki is a true Def Jam favorite, both among our artists and radio programmers across the board,” said Sackheim. “It has been an inspiration to work together with her in the promotion department for a decade now. We are pleased that Nicki will be able to move from New York to Santa Monica as she begins the next step in an outstanding career at the label.”
“I want to thank Steve Bartels and Rick Sackheim for this incredible promotion,” added Farag. “Becoming an executive at Def Jam has always been a career goal and I am very proud, thrilled and grateful for this opportunity. I’ve been part of the Def Jam family for 11 years and I look forward to contributing even more to the development and transformation of our artists. With our newly assembled promotion team, I am eager to build and cultivate new relationships while promoting our brand and artists. There is a lot to be excited about.”
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Farag joined the company in 2003, and has served in positions of increasing responsibility over the years, including assistant, promotion manager, director of promotion, sr. director of promotion, and now vice president. Prior to joining Def Jam, she spent just over a year as promotion manager at radio station Z100 in New York. Farag graduated from the University of Connecticut in 2001, with a bachelor of arts degree in communications.