There's a depth of 3-D at Hong Kong fest

'Monsters vs. Aliens' kicks off series of screenings

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Film Review: Monsters vs. Aliens

HONG KONG -- DreamWorks Animation's premiere Tuesday of "Monsters vs. Aliens" with CEO Jeffrey Katzenberg kicks off a host of 3-D films at the Hong Kong International Film Festival.

The Hollywood Reporter will host 1 1/2 days of 3-D screenings and sponsor and moderate a two-hour panel on 3-D with leading industry executives as part of the Hong Kong-Asian Film Financing Forum at the Hong Kong Convention and Exhibition Center. The panel is scheduled for Wednesday from 1-3 p.m. in Event Room A, Hall 1.

At HAF, the program will include an industry address by MPA Asia Pacific chief Michael Ellis. Special presentations include "Selling 2-D & 3-D," presented by Don Savant, managing director of Imax in the region; "The 3-D Deployment," by Younghoon Lee, CEO of MasterImage; and a Nielsen White Paper on the topic presented by THR publisher Eric Mika, who also serves as vp of the Nielsen Entertainment and Media Group.

The program will culminate in a roundtable open to the public.

THR's 3-D Screening series beginning Wednesday will feature Disney's "Jonas Brothers: The 3D Concert Experience" and Focus Features' "Coraline," among other 3-D films.

"As 3-D is playing an ever important part in the film industry, The Hollywood Reporter is taking a leading role in bringing the 3-D experience to the Asian public by providing an independent and professional platform in the heart of Hong Kong," Mika said.

3-D Screenings Asia is presented by THR and created in collaboration with Grand Cinemas and MasterImage. All screenings will be presented in 3-D by MasterImage and held at the Grand Cinemas, Kowloon, the most technologically advanced theaters in Hong Kong with more than 1,700 seats.
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