Detroit's Shinola Tries for U.S. Watchmaking Boost
After a quick sellout of its limited Runwell line, three models head to Barneys this summer: The Brakeman, the Wabash and the Birdy.
Shinola aims to resurrect quality watch manufacturing in the U.S.
The Detroit-based watchmaker -- named after the iconic shoe polish -- is the brainchild of Tom Kartsotis, founder of Fossil Inc.
Partnering with Swiss movement maker Ronda, Shinola produced 2,500 Runwell models in March, which sold out in a week. Next up? Three new models, available at Barneys New York this summer: the Brakeman, which emulates a classic Panerai; the Wabash, a feminine cushion shape; and the demure Birdy, with a double leather strap.
Prices range from $500 to $600.
Shinola also has teamed with quality-driven U.S. manufacturers to produce bicycles and more.
Says Jacques Panis, director of strategic partnerships, "If we can make watches in Detroit, we can make anything in the U.S."