'Dexter' promo to dye for
Fountains run red for ShowtimeShowtime and creative marketing agency Pop2Life will be turning fountains red in 14 U.S. cities today to promote the second season of Showtime's drama series "Dexter."
The network insists, however, that red was chosen because it is Showtime's corporate color and meant to get noticed and does not symbolize the blood spilled in the show about a blood-spatter expert for the Miami police who also happens to be a serial killer.
Fountains in New York's Times Square, at Hollywood & Highland as well as in Philadelphia, Washington, Boston, Miami, Houston, Denver, Las Vegas, St. Louis, Pittsburgh, Indianapolis and Phoenix will be dyed red from morning till night, and the sites will be cordoned off with branded banner tape to promote the premiere of "Dexter" on Sunday. Five of the 14 fountains are being custom-built for the promotion, including 12-foot fountains in Times Square and at Hollywood & Highland.
"We're not out there to frighten people," said George DeBolt, vp media and promotions at Showtime. "Red is an important color for the network. It's our corporate color. Whatever people take away from this is what they take away, but we're using the color red so that it's noticed. "