DHX Media eyes online kids' games

11:00 AM PST 11/23/2007 by Etan Vlessing, AP

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TORONTO  -- Canadian DHX Media on Thursday said it has kid's online gaming on its mind, and is betting CAN$2 million ($1.95 million) on Montreal-based games developer Tribal Nova to profit from them.

Halifax-based DHX said it has acquired a 16.77% "strategic investment" in privately-held Tribal Nova as part of an all-cash deal.

The move comes as DHX expands into online games geared to young adults and kids developed by Tribal Nova co-founders and CEOs Guillaume Aniorte and Pierre Le Lann.

Tribal Nova specializes in developing online games and VOD broadband channels for children ages three to 12 years.

The Canadian producer recently launched its first broadband channels in France and Canada in partnership with Orange and AOL/Neuf Cegetel.

Tribal Nova also developed a spin-off online game for the animated series "Magi-Nation" on Kids' WB! for Canadian cartoon producer Cookie Jar Entertainment, which is now in beta-testing.

It has already developed games based on TV cartoon characters that include "Caillou," "Toopy and Binoo," "Totally Spies" and "Di Gata Defenders."

DHX, formerly known as The Halifax Film Company, is best known for kids series such as "Bo on the Go," "Lunar Jim," "Franny's Feet" and "The Save-Ums."
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