Dick Clark Productions, Insomniac Team Up for Dance Music Awards
A new awards show dedicated to dance music is on the horizon.
Insomniac, the company behind the enormously successful Electric Daisy Carnival, and Dick Clark Productions, producers of the annual Golden Globe Awards and American Music Awards, are teaming up for an event honoring electronic dance music, or EDM, that will debut in Las Vegas next year.
Previously alluded to by DCP brass, the official announcement was made at Wednesday’s EDMbiz conference held at The Cosmopolitan of Las Vegas, which is taking place just prior to Electric Daisy Carnival, a massive, multinight showcase of the best and biggest in the genre. The as-yet-unnamed awards show will also be held during EDC week in 2014.
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, founder and CEO of Insomniac. “Partnering with Dick Clark Productions was an easy decision. … I'm confident that our partnership will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans."
Added DCP CEO Allen Shapiro: “EDM is the fastest-growing segment of the music industry, encompassing recorded music, live events and lifestyle. It’s truly international. DCP is the largest producer of music awards shows in the industry, and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration.”
Additional details will be revealed in the coming months.
Last year’s Electric Daisy Carnival drew more than 320,000 attendees to the Vegas Motor Speedway and injected some $207 million into the local economy. The 2013 lineup includes such artists as Armin van Buuren, Calvin Harris, Tiesto and Avicii.