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Kenya Takes First Ever Digital Emmy Award for 'Well Told Story'

"Endgame Interactive: Facebook Episode" wins the Fiction Prize and "Live from the Clinic" takes home the non-fiction award during a ceremony in Cannes on Sunday night.

The International Academy of Television Arts & Sciences started a new chapter for Kenya by awarding multi-media communications project “Well Told Story” with a Digital Emmy Award, the country’s first, at a ceremony in Cannes on Sunday night.

The Academy’s President & CEO Bruce L. Paisner joined more than 300 executives from the television, broadband and mobile industries for the ceremony organized in partnership with Reed Midem to kick off this year’s MIPTV market.

Educational project Well Told Story (Shujaaz Fm), designed to inspire and motivate millions of Kenyans to take action to improve their lives, won in the Children & Young People category.

Transmedia episode Endgame Interactive: Facebook Episode created to extend the Showcase TV drama Endgame online, won in the Fiction category.

Live from the Clinic earned the Non-fiction prize for producers Maverick Television for Channel 4. The medical series allows viewers to apply through the show’s website to be seen live via webcam by the show’s resident doctors and specialists.

“The awards are important because there’s just an explosion in digital programming taking place. We had 20 entries when we began seven years ago and today we had more than 100,” Paisner told The Hollywood Reporter. He added: “It’s going to grow and grow and grow.”

The stars of Cinemax series Femme Fatales--Nikki Griffin, Christine Donlon, Madison Dylan, Catherine Annett, Shani Pride and Tiffany Brouwer--added some color when they took to the stage to host the private ceremony at the Hotel Martinez.