Digital Switch Halfway Home
Theater owners rush to lock in virtual print deals as the number of screens using film prints declines.
Nearly half of the movie screens in North America have forsaken film and made the transition to digital cinema. And that’s one of the reasons why Paramount’s Justin Bieber: Never Say Never, at $72.2 million, has become the highest-grossing concert-themed movie at the domestic box office. Thanks to digital, the studio was able to update the low-budget movie with extended footage two weeks into its run, resulting in repeat business.
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