DirecTV deal casts wider net for NBA TV

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DirecTV and the NBA have signed a multiyear agreement to extend and expand distribution of digital network NBA TV beginning with the 2009-10 season.

It's the first deal announced since the league launched its NBA Digital joint venture with Turner Broadcasting System. Financial details weren't disclosed.

DirecTV will increase NBA TV's distribution, providing the network in standard definition and HD, and continue to offer NBA League Pass. NBA TV is now in more than 12 million homes; by next season, it plans to be in 30 million.

Meanwhile, TNT closed the books on another successful NBA campaign, posting a 14% increase in viewers during 53 regular- season games, with an average delivery of 1.7 million fans per contest, Nielsen said.

Anthony Crupi of Mediaweek contributed to this report.
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