DirecTV, Panasonic Premiere Work From 3D Film Invitational


The finalists and winning films in the inaugural DirectTV n3D Film Invitational, hosted by DirecTV and Panasonic, were presented Wednesday night during an event at the Paley Center for Media in Los Angeles. Plans are in the works to air honored work on DirecTV’s 3D channel n3D in the early fall.

Vanessa Newell won the n3D Excellence Award and $25,000 prize for Hazelwood, a horror/comedy about a genetically altered lab rat. The Technicolor 3D Technical Achievement Award, worth $5,000, was presented to Levi Holiman for a family drama titled Nickel Ride.

DirecTV senior vp entertainment and production Christopher Long reasoned that if the young 3D TV market is to grow, more content is needed and the content must be cost effective to produce.

With this in mind, DirecTV and Panasonic created the Invitational to get more filmmakers trained in 3D -- and to use Panasonic’s new 3D camcorder, which DirecTV believes could help to bring down production costs.

Each of the six finalists was loaned a Panasonic 3D camera and equipment and was provided with Panasonic’s 3D camera training and Technicolor’s 3D Master Class. Each emerging filmmaker was also given a $10,000 production budget to create a 10-minute 3D short.

Technicolor’s senior solution architect Ed Elliott called education the “single most important thing” in this emerging area. Plans are in the works for Technicolor to bring additional 3D training to DirecTV.

Panasonic is the lead sponsor of n3D. Upcoming 3D programming for the channel includes coverage of the U.S. Open tennis championship.

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