DirecTV rolls out new Internet service

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Satellite provider DirecTV aims to help its 15.5 million customers cut through the programming clutter with a new Internet service allowing greater personalization of their TV viewing habits.

The company on Thursday was rolling out ChoiceStream's Real Relevance Personalization Solution ? a service created by the provider of personalization for online services, TV and mobile providers ? to give subscribers the capability to sort programming by their own determined relevancy within seven-day viewing periods.

"With so many channels out there, this makes it easier to discover new programming," said Karen Leever, senior vp of directv.com. "With ChoiceStream's unique brand of personalization, our customers will discover programming that best reflects their individual tastes and interests."

The service, dubbed "My TV Planner," allow users on directv.com to view a TV listing while they can rate a variety of current DirecTV programming and in turn receive informed recommendations on newly added content based on their interactions. It is the first service on the way to what the satellite provider said will eventually be a personalized set top box experience.

"ChoiceStream's personalized recommendations and online TV guide put relevant titles at the subscriber's fingertips instantly, including hard-to-find videos that get lost in large inventories or movie classics waiting to be re-discovered," said Steve Johnson, CEO of ChoiceStream.
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