Discovery chief set for MIPCOM keynote

David Zaslay to herald 'Planet Green' at confab

PARIS -- Discovery Communications president and CEO David Zaslay will bring this year's MIPCOM attendees to "Planet Green" as he discusses his cross-company environmental initiative in an Oct. 13 keynote speech, MIPCOM organizers REED Midem said Thursday.

Zaslay's Green TV Keynote for the Cannes-based audiovisual market's opening day will highlight the "Planet Green" Internet platforms TreeHugger.com and PlanetGreen.com.

Zaslay also will discuss the venture's 24-hour eco-lifestyle TV network that launched stateside in June.
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