Discovery Communications, Amazon.com Strike Content Licensing Deal

6:23 AM PST 03/14/2012 by Georg Szalai
Discovery Communications

The cable network company's latest digital pact will bring prior seasons of such shows as Discovery Channel’s "Dirty Jobs," TLC’s "Say Yes To The Dress" and Animal Planet’s "Whale Wars" to the Prime Instant Videos subscription-based streaming video service.

NEW YORK - Discovery Communications has struck a digital content licensing deal with Amazon.com, which will add series from its Discovery, TLC, Animal Planet, Investigation Discovery, Science and Military Channel to Amazon's Prime Instant Videos subscription-based streaming video service.

Discovery CEO David Zaslav has said that the company would look for smart digital opportunities after a previous deal with Netflix.

Subscribers to the Amazon Prime shipping service, which costs $79 a year, will be able to stream prior seasons of series from those channels, as well as content from the company’s 25-year programming library.

Among the programs covered by the agreement are Discovery Channel’s Dirty Jobs, TLC’s Say Yes To The Dress and Animal Planet’s Whale Wars.

Prime Instant Video's total title count now stands at more than 17,000. Financial details of the deal weren't disclosed.

“Discovery Communications has always been a leader in creating entertaining and enlightening programming for the entire family,” said Brad Beale, director of video content acquisition for Amazon.

“Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work with Amazon to help satisfy our existing viewers’ curiosity and introduce new audiences to our engaging content,” said Rebecca Glashow, senior vp, digital distribution and partnerships, Discovery Communications. “This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers.”

Email: Georg.Szalai@thr.com

Twitter: @georgszalai

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