Discovery Communications Inks New Distribution Deal With Hulu
The service will soon stream shows including 'Mythbusters,' 'Say Yes to the Dress' and 'Deadliest Catch'
Discovery Communications has reached a new distribution deal with Hulu, which will stream a number of its popular programs as well as have exclusive subscription video-on-demand rights to Discovery Channel's hit series Deadliest Catch.
Starting on Jan. 1, Hulu Plus subscribers will be able to stream a number of Discovery's popular programs, including Mythbusters, The Little Couple, Say Yes to the Dress, Treehouse Masters, How It's Made and Homicide Hunter.
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The deal is the first-ever long-form content partnership between Discovery and Hulu and covers programming from multiple Discovery networks including Discovery Channel, TLC and Animal Planet.
“Discovery Communications is proud to partner with Hulu on this fantastic new agreement,” Rebecca Glashow, Discovery Communications svp digital distribution and partnerships, said in a statement. “Hulu’s offering is as compelling for viewers as it is for programming partners, with a rich, brand-friendly environment to showcase both the strong lineup of Discovery content available on Hulu as well as our world-class linear TV brands. We are delighted with this partnership and the opportunity it affords to connect with new audiences and build viewership for our networks across platforms."
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Hulu svp and head of content Craig Erwich added: “As we expand our offering of premium content, we look for compelling titles that will appeal to our broad audience. This new agreement with Discovery Communications enhances our catalog of high-quality programming in a variety of genres, including some of the most popular unscripted series on television today.”
Discovery previously had streaming deals with Netflix and Amazon Prime. Discovery inked a two-year non-exclusive agreement with Netflix in 2011 covering prior-season series and specials. That deal covered Say Yes to the Dress and Man vs. Wild, among other programs. In 2012, Discovery made prior seasons of its hit series and specials, including Say Yes to the Dress and Dirty Jobs, available to Amazon Prime members.
At an investor conference on Tuesday, Discovery CEO David Zaslav said the company's still talking with Netflix about a new licensing deal, saying "it's a question of value." The streaming platform removed Discovery's shows in early October.