Discovery lures exec for top digital role

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Newly installed Discovery Networks president and CEO David Zaslav has raided his previous employer, NBC Universal, to fill a key post.

Zaslav has tapped Bruce Campbell, executive vp business development at NBC Uni to be president of digital media, emerging networks and business development at Discovery, the company announced Thursday.

The newly created position will give Campbell oversight of all major business transactions at Discovery, from acquisitions to new-media services.

"Bruce is one of the most strategic dealmakers in the media industry. Through his extensive involvement with NBC's cable assets and his instinctive ability for business development, Bruce has a long history of creating shareholder value," said Zaslav. "This is a key operating role for Discovery and Bruce's leadership skills and business acumen will be critical to further developing our new media activities into a key growth engine for the company."

Discovery is also promoting Clint Stinchcomb, executive vp and general manager of HDTV and new media. Now reporting to Campbell, Stinchcomb will now oversee the emerging networks group. In addition to leading Discovery's HD, mobile and VOD platforms, he will take on Discovery Times Channel, the Military Channel and Discovery Home Channel.

With Campbell aboard, Zaslav could be positioning Discovery to add to its portfolio. In his 10 years at NBC Uni, Campbell played an instrument role in key acquisitions including the 2004 absorption of Vivendi Universal Entertainment for $14 billion and the 2006 purchase of iVillage for $600 miillion. In addition to Zaslav, NBC Uni has also seen key execs depart in recent months including the TV group's president and COO, Randy Falco, who left to run AOL, and ad sales chief Keith Turner.

In February, Zaslav engineered a shakeup of Discovery's management ranks that realigned various divisions, sent key execs packing and opened up many new positions still being filled.
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