Discovery's Planet Green Rebrands as Destination America
Discovery Communications announced Wednesday that Planet Green will be rebranded to Destination America beginning Monday, May 28.
Destination America, which targets the adults 25-54 audience, will "celebrate the people, places and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adverturousness that characterize our nation."
“Discovery Communications continuously strives to break new ground with its unrivaled approach to storytelling that ignites viewers’ curiosity,” said David Zaslav, president and CEO of Discovery Communications. “Discovery was founded by a true pioneer of cable who pursued his own American dream and, in this spirit, we’re proud to present the first network that showcases the essence of American innovation and hard work at its core.”
Original series revolving around food (Tex Mex, barbeque), mysteries (Jesse James' lost fortune, Area 51), heroes and footage of U.S. landmarks (Yellowstone National Park, Everglade swamps) will be featured on the new network. Destination America will also launch an iPhone app.
BBQ Pitmasters, Fast Food Mania, Super-Duper Thrill Rides, United States of Food, Cheating Las Vegas (working title) and Ghost Town Gold (working title) are among the series set to premiere this summer.