Discovery Reorganizes European Business Into Three Clusters
The company wants to "unlock new growth opportunities, maximize operational effectiveness and increase revenue"
Discovery Communications' Discovery Networks International unit on Tuesday unveiled a realignment of its European operations into three business clusters "to unlock new growth opportunities, maximize operational effectiveness and increase revenue."
The news comes as Discovery Communications’ international revenue now exceeds those in the U.S.
JB Perrette, president, Discovery Networks International, said: “Discovery Communications has achieved tremendous success outside the U.S. by driving organic growth and complementing it with targeted acquisitions, most recently Eurosport International. Our European business has expanded significantly over the past four years and the time is right to realign regional operations to build upon our significant strategic advantage and unlock further growth.”
The three clusters are Northern Europe, Southern Europe and Central & Eastern Europe, Middle East and Africa.
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Discovery Networks Northern Europe is being led by Dee Forbes as president and managing director of Discovery Networks Northern Europe. Kasia Kieli will add Germany, Austria and Switzerland to her portfolio as president and managing director of Discovery Networks Central & Eastern Europe, Middle East and Africa. And Marinella Soldi becomes president and managing director of Discovery Networks Southern Europe by adding France to her current oversight of Italy, Spain and Portugal.
Discovery Networks International is now comprised of five major regional operational centers. Beyond the three European clusters, those are Latin America/U.S. Hispanic and Asia-Pacific.
Said Perrette: “Dee Forbes, Kasia Kieli and Marinella Soldi are exceptional leaders with demonstrated track records of building value for our company and these changes will enable them to better capitalize on the benefits of having a mix of free-to-air and pay-TV businesses across Europe.”