Discovery uncovers new lineup
EmptyDiscovery Communications highlighted a slew of new programming across its networks — including Discovery Channel, TLC and the soon-to-launch Planet Green — during its upfront presentation to advertisers at the Beverly Wilshire on Tuesday.
TLC said it is shaking up its schedule with an "aggressive" slate of programming and a scheduling strategy that creates new opportunities for advertisers to be integrated into the programming. Executives said they're building a new brand that "creates an environment with a sense of humor and a home for real-life, feel-good reality," with the content being arranged into themed nights.
Monday will center on family-based comedy-reality series, Friday on makeovers and Saturday on home and decorating. The other nights will focus on relationships, careers and entertaining and include such new genres as competition and games.
New to the schedule will be the makeover series "Real Simple," home-design series "Your Place or Mine?" and the Bob Guiney-hosted "Date My House," relationship show "Single Moms" and the career-themed "The Singing Office," from Scott Sternberg. Falling into what TLC calls the "unusual lives" programs are new shows "Ashley Paige," about a bikini designer, and the tentatively titled "Napoleon Complex," which follows students at a makeup academy.
Among the new series at Discovery Channel are "Expeditions With Josh Bernstein," featuring the former History Channel personality who moved to Discovery last year; "How Stuff Works," based on the Web site; "Prototype This!" in which inventors and engineers try to create innovative prototypes; "One Way Out," centering on extreme escape artist Jonathan Goodwin; and "Time Warp," which plays with time to let viewers see events that normally happen way too quickly or slowly, like the break of a matchstick.
Newly announced event specials include "Inside Planet Earth," "Nature's Greatest Events," "Raging Planet," "Colony" and "Koppel on Discovery," featuring Ted Koppel. "An Inconvenient Truth," the documentary starring Al Gore, also will be making its premiere on Discovery.
Planet Green, the eco-friendly network launching June 4, has recruited a slew of known personalities to host or star in environmental-themed series and specials. "Entourage" star Adrian Grenier is starring in the tentatively titled "The Green Life," in which he and a team of experts will help celebrities and regular people learn how to transition to a "green" lifestyle.
Tom Green is set to host the tentatively titled game show "The Tom Green Project," and Bill Nye will star in "Stuff Happens," showing the "secret lives" of everyday things before and after we consume them. Planet Green also has joined with Tom Brokaw for a series of specials following on the heels of Discovery Channel's "Global Warming: What You Need to Know With Tom Brokaw." Also on the slate is the weekly entertainment magazine "Hollywood Green With Maria Menounos," a partnership with "Access Hollywood."
They join previously announced shows "Wasted," hosted by Annabelle Gurwitch; "Supper Club With Tom Bergeron"; "Battleground Earth: Ludacris vs. Tommy Lee"; and "Greensburg," from Leonardo DiCaprio's production company Appian Way and Craig Piligian's Pilgrim Films & Television.