Disney-ABC TV Promotes Peter Seymour to Executive VP and CFO

In a restructuring, Seymour keeps his former duties overseeing worldwide broadcasting while adding financial oversight for the TV networks, stations, radio, publishing and cable properties.

The Disney-ABC Television Group has promoted Peter Seymour to the newly created position of executive vice president and chief financial officer, it was announced Thursday by group president Anne Sweeney, who is also co-chair of Disney-ABC Media Networks.

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Seymour has been executive vp strategy and research for Disney Media Networks since 2008 and before that was a senior vp since 2005.

This appointment amounts to a re-structuring that will put Seymour in charge of financial leadershipthe Disney-ABC Television Group, including the ABC Television Network, ABC Studios, ABC Owned Station Group, Disney Channel, Disney XD, Disney Junior, Disney Domestic Television, ABC Family, Radio Disney and Hyperion Publishing; while he retains oversight of strategy development for The Walt Disney Company’s worldwide broadcasting and cable programming businesses, as well as his supervision of research, customer relationship management, media planning and franchise management.

“The consolidation of these important functions into one role allows us to streamline decision making and align our strategic goals to better serve the evolving needs of our Group,” said Sweeney. ”Peter is a proven executive who has a keen understanding of our business and what is needed to continue our momentum and growth.”

Since joining ABC-Disney, Seymour is credited with helping shape the strategic direction of its individual businesses. According to the announcement, he was part of a team that developed the strategy for converting Toon Disney and Jetix channels worldwide into Disney XD, launching Disney Junior, and expanding Disney Channel into multiple international markets. He has helped digitize ABCNews, and led the relationship with Yahoo and the cable network joint venture with Univision. He has been instrumental in planning the deployment of ABC, ABC Family and Disney content on digital platforms, including the recent launch of the Watch Disney apps in conjunction with Comcast.

Seymour also is given credit for partnering with ESPN to launch the Disney Media and Advertising Lab in Austin, which has completed well over 100 primary research studies on things like facial coding, eye-gaze tracking and biometric monitoring. His media planning team oversees the allocation of DATG’s on-air promotion as well as placing paid media and measuring marketing effectiveness across all platforms. His franchise management team is responsible for developing merchandising and licensing strategies for key properties originating with Disney/ABC Television Group, such as Phineas & Ferb, Jake and the Neverland Pirates, ABC Family’s Jane by Design and ABC’s Castle, The Chew and Once Upon a Time.

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Before Disney Media Networks, Seymour spent nine years in the Strategic Planning unit of The Walt Disney Company, where he oversaw corporate development and worked closely with the broadcasting, internet, video games and technology units of the company.

He joined Disney from The LEK-Alcar Consulting Group and served on the board of Disney’s public subsidiary Jetix Europe, N.V. until it was fully acquired by Disney. He  currently serves on the board of the AETN partnership, and is Disney’s board member in the Coalition for Innovative Media Measurement, a research partnership founded by 14 television content providers, agencies and advertisers.

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