Disney Acquires Mom Blogger Platform Babble Media

Calling the start-up the “premier blogging platform for a new generation of connected parents," Disney said it will infuse its moms and family evergreen content into Babble.

NEW YORK - The Walt Disney Co. said Monday that it has acquired Babble Media, an online parenting platform featuring more than 200 influential mom bloggers.

Disney described Babble as the “premier blogging platform for a new generation of connected parents," highlighting that it covers such topics as pregnancy, child care, health, food, family activities as well as lifestyle topics such as home, fashion and family products.

Financial terms of the deal, first reported by AllThingsD, weren't disclosed.

Babble is a New York-based start-up launched in 2006. It will remain headquartered in New York, Disney said. Co-founders Rufus Griscom and Alisa Volkman will join the Disney Interactive Media Group unit.

Disney Interactive will infuse its moms and family evergreen content into Babble, the company said.

“Parents’ relationships with Disney are founded in stories, and Disney's best stories are about families," said Brooke Chaffin, senior vp of moms and family, Disney Interactive Media Group, in a statement. "We believe that Babble and Disney can harness the power of storytelling to inform, entertain and empower parents everywhere. With more than 3.9 million mom blogs in the U.S. alone, Disney Interactive recognizes and values the important and powerful role moms have taken on in new media.”

Email: Georg.Szalai@thr.com

Twitter: @georgszalai

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