Disney Channel Spain scores with 'Patito Feo'
Argentine telenovela helps achieve channel high in AprilMADRID -- Disney Channel Spain hit a new high in April, snagging 15.7% of 4-12 year-old children, thanks largely to the season finale of tween telenovela "Patito Feo."
The monthly figure is 0.8 points over the March figure and sets a new channel high for Disney in Spain --where more than 28 million people watched the channel in April.
"Patito Feo," an Argentine telenovela co-produced by Ideas del Sur and Televisa, has become a social phenomenon in Spain, where some 1.2 million people tuned in for the season finale.
According to Kantar Media, 31.4% of 4-12 year-olds watched "Patito" -- rather than the soccer league decisive match between titan Real Madrid and Mallorca, which took only 28.7% of the same audience.
Disney Channel Spain said Tuesday it will run the whole season again, starting immediately, in its regular 9.30 p.m. time slot.
"Given the huge success of the series, the family channel will air it again to give its loyal audience a chance to enjoy the adventures of 'Patito Feo' again and more importantly, for those that haven't followed the series from the beginning to be able to do so now."