Disney jumps into the stream

For first time, studio will offer several of its full-length movies online

Disney will stream full-length movies on its Web site for the first time as part of its "Wonderful World of Disney" series on ABC, running now through August.

"Finding Nemo" is available at www.Disney.com/WWoD through Friday after the film aired Saturday on Disney-owned ABC. "Monsters, Inc.," "The Haunted Mansion," "Confessions of a Teenage Drama Queen," "The Princess Diaries 2: The Royal Engagement," "Freaky Friday" and "Peter Pan" also will be available this summer.

A Disney spokesman said the decision to stream movies for free marks an "evolution" in the company's online strategy. Fox, Universal, Lionsgate and MGM have placed titles on Hulu, the NBC Universal/News Corp.-owned joint venture, while Disney had gone the pay route and kept its films for the most part on iTunes.

Disney Channel streams episodes of its shows online for free.

The spokesman said the "advertising strategy has not been finalized" for the films. "Nemo" employs a preroll and the others likely will have the same, but this approach could change. A "presented by" option also is being considered.

The movies will be on Disney.com from Monday-Friday after the film airs on ABC the preceding Saturday night as part of the "Wonderful World of Disney" presentation. "Peter Pan" will be the last to stream, ending its run Aug. 8.

Disney.com also will stream the Disney Channel original movie "Camp Rock" on June 23 for a 24-hour window. (partialdiff)
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