Disney Launches Movie Streaming Service With 'Frozen' Digital Release
Disney has launched movie streaming service Disney Movies Anywhere just in time for the digital release of Frozen.
Powered by iTunes, the multiplatform service -- which is available for the Web, iPad, iPhone and iPod touch -- lets people purchase and watch movies from Disney, Pixar and Marvel. The service has more than 400 titles and offers exclusive content and bonus features in addition to feature films. Customers can stream movies directly from the app or download them to view offline.
The service is currently offering a free digital copy of The Incredibles to customers who connect their Disney Movies Anywhere and iTunes accounts.
“Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world,” said Walt Disney Studios president Alan Bergman. “This unique technology underscores Disney’s commitment to meeting our consumers where they are with the content they want, and we’re thrilled to debut with iTunes, the No. 1 digital media retailer in the world.”
Disney DVDs and Blu-rays have come with redeemable digital download codes since 2008. Those codes will now be redeemable through Disney Movies Anywhere.
Disney previously operated digital film service Disney Movies Online. The studio shut down the little-used service in December 2012. Disney Movies Anywhere corrects many of the original service’s limitations, including allowing customers to stream the movies across multiple devices.