Disney pacts with NCM for pre-features

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Walt Disney Studios Home Entertainment and National CineMedia have entered into a marketing agreement to provide pre-feature entertainment content and advertising in movie theatres nationwide.

Through the new arrangement, NCM's FirstLook pre-feature program will include original behind-the-scenes looks at upcoming home entertainment and other Disney products. The content will be delivered through NCM's Digital Content Network, a digital in-theatre network.
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