Disney to Serve Up 'The Help' for CineEurope
BERLIN -- Walt Disney Studio Motion Pictures will serve up their femme-friendly summer tentpole The Help to European exhibitors at CineEurope later this month.
Disney will screen the drama, directed by Tate Taylor and starring Emma Stone, Viola Davis and Octavia Spencer, for CineEurope attendees June 29, ahead of the film's U.S. debut, via Dreamworks, Aug. 12.
Set in Mississippi in the 1960s, The Help follows Stone's character Eugenia "Skeeter" Phelan, a southern society girl who turns her town upside down when she decides to tell the story of local housekeeper Aibileen Clark (Davis). The film's very American themes -- racial tension and the civil rights movement -- could make it a tough sell internationally.
Disney is bowing The Help globally and is planning a staggered roll out in Europe, with territorial releases spread out across the fall and winter.