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Disney targeting Christians for 'Secretariat'

Marketers employing same strategy used by 'The Blind Side'

That Disney has been marketing its Oct. 8 release "Secretariat" to horse aficionados and sports enthusiasts is obvious. But unless you're an influential Christian -- preferably one with a popular website -- you probably didn't know that the studio also has been leaning on the strategy employed by "The Blind Side" by going after what industry insiders like to call the "faith-based audience."