Disney targeting Christians for 'Secretariat'

5:00 AM PDT 9/29/2010 by Paul Bond, AP

Marketers employing same strategy used by 'The Blind Side'

That Disney has been marketing its Oct. 8 release "Secretariat" to horse aficionados and sports enthusiasts is obvious. But unless you're an influential Christian -- preferably one with a popular website -- you probably didn't know that the studio also has been leaning on the strategy employed by "The Blind Side" by going after what industry insiders like to call the "faith-based audience."