Disney treats itself on Friday
EmptyDisney Channel's original movie "Twitches Too" and the new series "Wizards of Waverly Place" conjured up strong premieres Friday night.
"Twitches" averaged 7 million viewers from 8-9:30 p.m. to become basic cable's most-watched telecast of the day, according to Nielsen Media Research. It also was TV's No. 1 program of the day among kids 6-11 (2.6 million) and tweens 9-14 (2.6 million).
After the movie, "Wizards" held on to 5.9 million total viewers from 9:30-10 p.m. Friday, ranking as basic cable's second-most-watched program for the day. The audience included 2.4 million viewers in each of the kids 6-11 and tweens 9-14 demos, making it TV's No. 2 program among those viewers.
Elsewhere, the second-season premiere of Lifetime's "Lisa Williams: Life Among the Dead" at 9 p.m. Friday averaged 186,000 women 18-34 and 485,000 women 18-49, up 69% and 36%, respectively, compared with its series debut. At 10 p.m., the new Lifetime series "America's Psychic Challenge" averaged 414,000 women 18-49.