Disney's Junk Food Ban: The TV Fallout
Iger's plan comes as advertisers look beyond kids' shows to hawk burgers and candy.
Mickey Mouse as a picture of good health? That's what Disney is banking on with an initiative announced June 5 that will ban ads for sugar- and fat-laden products during kids' TV programs including those on Disney Junior and ABC's Saturday morning cartoons. Disney's "Magic of Healthy Living" guidelines -- announced by chairman and CEO Robert Iger and first lady Michelle Obama -- will dole out a "Mickey Check" seal of approval to foods that meet federal nutritional standards.
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