Disney's Junk Food Ban: The TV Fallout

6:00 AM PDT 6/5/2012 by Paul Bond , Marisa Guthrie

Iger's plan comes as advertisers look beyond kids' shows to hawk burgers and candy.

Mickey Mouse as a picture of good health? That's what Disney is banking on with an initiative announced June 5 that will ban ads for sugar- and fat-laden products during kids' TV programs including those on Disney Junior and ABC's Saturday morning cartoons. Disney's "Magic of Healthy Living" guidelines -- announced by chairman and CEO Robert Iger and first lady Michelle Obama -- will dole out a "Mickey Check" seal of approval to foods that meet federal nutritional standards.