Pret-a-Reporter

DKNY Appoints Two New Creative Directors

Courtesy of DKNY
Maxwell Osbourne, left, and Dao-Yi Chow

The guys behind NY-based brand Public School are taking the helm.

Earlier this month, there was speculation that Donna Karan was looking for young, emerging designers to take charge of DKNY. Prabal Gurung, A.L.C.'s Andrea Lieberman and Public School's Maxwell Osborne and Dao-Yi Chow were among the possible candidates being considered, but none of them would confirm the news. Now it appears the rumors were true and the latter duo will be taking the helm at Donna Karan's younger diffusion line.

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Donna Karan International (DKI) announced Tuesday that Osborne and Chow were the brand's new creative directors. The design partners — who founded NY-based brand Public School in 2008 and won the CFDA Award for Menswear Designer of the Year in 2014 — will be responsible for all DKNY collections, effective immediately. They will divide their time between both labels.

"We both grew up in NY and DKNY has always been part of the landscape of this city in our formative years as designers and as New Yorkers. It is one of the brands that helped change the game for us and for American fashion," said Osborne and Chow in a statement. "It evokes everything our city was always about — energy, disruption, new thinking and transcending all boundaries."

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DKI also announced the appointment of Hector Muelas as the brand's chief image officer. He'll be tasked with "all areas of brand image, marketing and creative services of DKI, as well as all digital platforms and e-commerce," according to a release. Muelas joins the company from Apple Inc, where he most recently led the global marketing initiatives for Apple Watch. Before that, he held positions at CAA and Wieden+Kennedy.

Congrats all!

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