Do Oscar Viewers Want Eddie to Host?

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THR enlisted Penn Schoen Berland to gauge viewer interest via an online survey of 550 awards show viewers ages 13 to 59 taken Nov. 6. Results were compared against a sample of 450 viewers interviewed after James Franco and Anne Hathaway were announced as hosts in 2010.

72%: Awards show viewers who support Murphy as Oscar host

▪ Only 54 percent supported Franco/Hathaway in 2010

▪ A strong 74 percent of awards show fans intend to watch Murphy, up from 66 percent for Franco/Hathaway

▪ Men and African Americans are much more likely to watch

85%: Tower Heist moviegoers who support Murphy as Oscar host

▪ 91 percent of Tower Heist viewers plan to watch Murphy host

▪ Viewers say Murphy will be "fun," "entertaining" and "over the top" compared to the 2011 hosts

▪ But they say the show will be less "stylish" and "classy"

 
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