Dogwoof, Co-op strike U.K. distribution deal
Team for marketing, distribution costs of campaigning filmsCANNES -- U.K. indie distributor Dogwoof has teamed up with British retailing giant The Co-operative to form a theatrical distribution partnership.
The deal aims to bring movies with a social conscience to U.K. cinema-goers and was launched here in Cannes.
The duo will jointly bankroll the marketing and distribution costs associated with campaigning films on important issues, starting with "Burma VJ" and "The Banishing of Bees."
Both films, which will be premiered in the U.K. later this year, reflect two of The Co-operative's hard hitting campaigns -- to support the oppressed people of Burma and to help reverse the decline in the honeybee population.
Paul Monaghan, head of social goals and sustainability at The Co-operative, said: "We recognise the power of film to motivate people to take action and drive change, and hope that these films will help mobilise our members and the general public."
The Co-operative is one of the U.K.'s largest member-owned business with three million members and a unique 165-year history of campaigning for change.
Dogwoof CEO Andy Whittaker said: "This partnership with The Co-operative emphasises our objectives to develop working relationships with partners who are committed to facilitate discussion. In turn, the partnership will provide The Co-operative with a means of communicating their values with a film audience."