Dolby and Philips Introduce 'Dolby 3D' HD Format
Demonstrations will be held next week at the National Associations of Broadcasters Convention.
Dolby and Philips has introduced a proposed 3D HD format aimed at delivering full HD 3D content to enabled devices, including glasses-free displays. “Dolby 3D” will be demoed next week at the National Association of Broadcasters (NAB) Show in Las Vegas.
“We believe that Dolby 3D can help drive the adoption of 3D — creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance,” said Ramzi Haidamus, executive vp, sales and marketing at Dolby.
The companies in the joint project have “starting engaging some consumer electronics companies … and on the content side, (businesses such as) broadcast operators and OTT content aggregators,” Roland Vlaicu, Dolby’s senior director of broadcast video ecosystems, told The Hollywood Reporter.
The Dolby 3D format would effectively be used for encoding/decoding, transmission and rendering to 3D-ready displays and mobile devices. Dolby and Philips have started to engage standards bodies and have an eye toward licensing the technology, according to Vlaicu.
- Prince Takes Over the 'Arsenio Hall Show,' Debuts New Funky Song
- A Train, a Trestle and 60 Seconds to Escape: How 'Midnight Rider' Victim Sarah Jones Lost Her Life
- 'Divergent' Star Shailene Woodley: The Next Jennifer Lawrence?
- 'Noah' Banned in Several Middle Eastern Countries
- Lindsay Lohan's OWN Series Gets First Official Trailer (Video)
- MOST SHARED
- MOST POPULAR
- Pee-wee Herman's Bike From 'Pee-wee's Big Adventure' Sells For $36,600 On eBay
- HUVr Hoverboard Is Not Shipping In December (Or Ever, For That Matter)
- Stratosphere: A Conversation with Matt Sorum and Album Preview
- 'Grey's Anatomy' 'You Got to Hide Your Love Away' Recap: Yang and Owen Back in the Sack