Dolce & Gabbana Recruits Favorite Millennials for Spring Campaign
Including Hollywood offspring Rafferty Law and Gabriel Kane Day-Lewis, as well as cool teens Cameron Dallas and Luka Sabbat.
Dolce & Gabbana isn't a regular brand, it's a cool brand. And like most cool brands, it's tapping influencers of the #Millennial variety.
On Thursday, the designers teased photos of a yet-to-be released spring menswear campaign, photographed on the streets of Capri.
The cast was plucked straight from the front row of last month's spring 2017 runway show, with model Luka Sabbat, internet heartthrob Cameron Dallas, Presley Gerber (of Cindy Crawford's womb), and Hollywood offspring Gabriel Kane Day-Lewis (Daniel Day-Lewis' son), Rafferty Law (Jude Law's son) and Brandon Thomas Lee (Pam Anderson and Tommy Lee's son) fronting for the Italian fashion house.
The six pretty boys just barely skirt the border between Gen Z and millennials (the eldest, Dallas, is 22, while the youngest, Gerber, is 17), but that's close enough for Dolce & Gabbana, who aren't hiding their ploy to hook the younger crowd — namely, the boys' social media followers. The #DGMillennials, branded as such at their latest show (which was teased the day before on Instagram, to ensure throngs of teenage girls showed up outside the show space), also included actress Zoey Deutch and Jaden Smith's girlfriend Sarah Snyder. Perhaps they'll make an appearance in the women's campaign?