Dossett up next to run Yahoo unit

He was exec producer, GM of MSN Media Network

The ever-revolving door at Yahoo's media division took another spin Monday with the appointment of a new top executive to replace the departing Scott Moore.

Jeff Dossett, executive producer and GM of MSN Media Network, will replace Moore in a newly created position, senior vp U.S. audience. Moore, who was senior vp of Yahoo Media Group, hasn't indicated where he is headed next.

Yahoo has been rocked by a series of high-level defections inside its content arm going back several years to Lloyd Braun, the former Disney executive who laid out ambitious goals for the new unit when he arrived in 2004. Two years later, he was out the door with little to show for that ambition.

Braun was replaced by Vince Broady, who left in late 2007 to make room for Moore, then head of Yahoo News. In addition, Yahoo Media also has lost senior execs including David Katz, Karin Gilford, Brooke Chaffin, Ira Kurgan and Drew Buckley.

Despite the defections, Yahoo has been a front-runner in traffic for virtually every content category, including movies, games and food. The media division has experienced numerous reorganizations and strategy shifts, including a decision to concentrate on content aggregation instead of the original production emphasis first spearheaded by Braun.

Dossett will report to Hilary Schneider, executive vp of Yahoo U.S. He has spent the past eight years at MSN, which also was Moore's previous employer before Yahoo.

"Jeff is one of the country's most experienced online media executives, and I'm confident he is well-suited to lead Yahoo's audience business to even greater heights," Schneider said.
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