Douglas Elphick joins Joytv 10

Ex-CTVglobemedia exec named general sales manager

TORONTO -- Canadian broadcast veteran Moses Znaimer has made his first major hire since acquiring the S-Vox broadcast group.

Douglas Elphick has joined Vancouver's Joytv 10 over-the-air TV station as general sales manager.

Elphick was last director of national sales in western Canada for CTVglobemedia, which operates the CTV national TV network, from 1997 to 2008.

Znaimer's ZoomerMedia shingle earlier this year completed the purchase of two Joytv stations in British Columbia and Manitoba, along with the VisionTV and One: The Body, Mind and Spirit cable channels, as part of a takeover of Toronto-based broadcaster S-Vox.

Joytv has so far targeted local British Columbia audiences and advertisers with comedy reruns like "Everybody Hates Chris" and "Dharma & Greg" and Britcom favorites "May to December" and "Waiting for God."
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