Dow Jones broadbands with Brightcove
EmptyNEW YORK -- Dow Jones Online has paired with an Internet TV provider to create a broadband business news/lifestyle video channel.
The broadband player, which will feature as many as 50 new pieces of video per day by reporters, columnists and bloggers from Dow Jones units, has been integrated into The Wall Street Journal Online, MarketWatch.com and Barron's Online. Users of these sites are presented with a Brightcove-powered player that allows them to view mostly two- to five-minute videos on business, opinion and lifestyle topics.
The site launched about a month ago in beta but was announced Thursday.
Most of the segments are done at Dow Jones' production studios at the World Financial Center in downtown Manhattan and at MarketWatch headquarters in San Francisco under the leadership of broadband pioneer and TV veteran Bob Leverone.
One such segment available Thursday featured MarketWatch reporter Bambi Francisco interviewing a Yahoo! executive about the company's new broadband food network.
"Right now, we're primarily focused on business ... but increasingly we're going to do a lot more around pursuits (lifestyles) and opinions," said Maria Molland, general manager of MarketWatch.com and Barron's Online. Molland said one of the most popular video segments in recent weeks has been a story about the self-parking Lexus.
"You'll see a lot more lifestyles" stories in the future, Molland said.
Online video has been an increasingly fertile ground for publishers, from CNET's video technology stories and reviews to Forbes.com's video offerings.
Brightcove is a Cambridge, Mass.-based company that helps publishers and others create broadband video businesses and Internet TV. Its clients include Reuters, Discovery and Viacom-owned the N.
Brightcove vp marketing and strategy Adam Berrey said Thursday that the company's technology being used by Dow Jones Online includes advertising spots sold by Dow Jones plus remnant inventory sold on a blind basis across Brightcove's platforms.
"It's a way for them to optimize the sale of advertising inventory on the site," Berrey said.