DreamWorks Ani, Paramount Promote 'Kung Fu Panda 2' in CityVille
The ad integration marks the latest studio collaboration with social gaming company Zynga.
NEW YORK - DreamWorks Animation, Paramount Pictures and social gaming giant Zynga on Friday unveiled the first-ever advertising integration within Zynga’s CityVille to promote the theatrical release of Kung Fu Panda 2.
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