Russia's Central Partnership Acquires TV Rights to DreamWorks Animation Library

10:40 AM PST 05/29/2012 by Vladimir Kozlov

The distributor expects to capitalize on the studio's box office success in the country, totaling $250 million since 2007.

MOSCOW – Russia’s major independent film producer and distributor Central Partnership announced Tuesday that it has signed a deal on the rights to DreamWorks Animation’s film library.

The deal stipulates Russia-wide television rights to 40 movies, including Madagascar, Kung Fu Panda and Shrek. The value of the deal has not been disclosed.

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“We have always been trying not only to make high-quality movies for Russian television, but also to bring to Russia the best foreign movies,” Central Partnership’s executive vice president Zlata Polishchuk said in a statement. “DreamWorks Animation films are the best examples of world animation and we are confident that they will be as successful on local television as they were at the box office.”

Central Partnership’s move apparently seeks to capitalize on DreamWorks Animation movies recent successful performance at the Russian box office. Over the last five years, they have grossed more than 8 billion roubles ($250 million) here.

Since 2009, Central Partnership has been the exclusive Russian distributor of films by Paramount Pictures, one of the two Hollywood majors, alongside Warner Brothers, which don’t have a local office. Earlier this year, it also signed a distribution agreement with Summit Entertainment.

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