Drew Brees Invests in Sports-Themed Gaming Company
The quarterback for the New Orleans Saints is one of several who participated in a $2.2 million Series-A funding round for Wedge Buster.
Wedge Buster, a company that targets males with its sports-themed social games, said Tuesday it raised $2.2 million in venture funding, including investments from NFL quarterback Drew Brees and professional skateboarder Rob Dyrdek.
Other investors include 37 Technology Ventures, Archer Ventures, the Dauntless Fund, former Motorola CEO Ed Zander and sports-focused investment bank Park Lane, which also acted as financial advisor to Wedge Buster.
Wedge Buster launched dozens of games Tuesday, many of which are played via Facebook, with titles like Soccer Trouble, Trigger Happy, Fat Umpire, QB Attack and Beaver Hunt.
“Most of the major sports media companies haven’t figured out a viable model for Facebook and mobile, and the ones who have are all targeting the 40-year-old female,” said Wedge Buster COO and co-founder Ryan Houston. “We’ve been in testing mode for months and know we have the right product to reach males cross platform.”
Wedge Buster said that its social app has registered 250,000 users thus far who spend an average of 13 minutes per session playing games and return multiple times per day.
The popularity of social games can’t be disputed – Lazard Capital says it will be a $9 billion market globally by 2015 – but companies have had a tough time living up to profit expectations. Zynga, for example, boasts 60 million daily active users but the company routinely disappoints Wall Street and its stock has sunk from $14 a share in March to just $2.82 on Tuesday.
Los Angeles-based Wedge Buster said it will use its $2.2 million in Series A funding “to accelerate game development, support marketing strategies and build out the distribution gaming network with media companies.”
THR's Daily Must Feeds
-
Will Ferrell & Paul Rudd: 'Anchorman 2' Trailer
-
How One Man Is Making Millions Off 'Man Of Steel' -- Without Working On The Movie At All
-
Dolce & Gabbana Sentenced to Prison for Tax Evasion
-
The Big Changes To 'World War Z' Revealed
-
Shailene Woodley's Mary Jane Cut Out of 'Amazing Spider-Man 2'
-
The Best Lines From 'The Bling Ring'
-
Selma Blair Officially Off 'Anger Management'
-
Dan Harmon Sorry for Mocking 'Community' Season 4
In This Week's Magazine
- MOST SHARED
- MOST POPULAR
- 1
Universal Picks Up 'Locke & Key' Comic (Exclusive)
- 2
Aaron Sorkin Reveals Depth of 'Newsroom' Angst, Season 2 Reboot, A-List Consultants
- 3
THR's Comedy Actress Roundtable: Auditions for 'Homely' Parts, 'Girls' Paparazzi Problem
- 4
'Man of Steel': How Jon Peters Could Earn $15 Million -- for Doing Nothing
- 5
FX Buys Kelsey Grammer, Martin Lawrence Oddball Comedy
- 6
WikiLeaks: Michael Hastings Said FBI Was Tracking Him Hours Before His Death
- 7
James Franco Criticizes 'Amazing Spider-Man' (Again), While Raving About 'Man of Steel'
- 8
Shailene Woodley Cut From 'Amazing Spider-Man 2'
- 9
Author Vince Flynn Dies at 47
- 10
Box Office Report: 'Man of Steel' Sails Past $150 Million in North America



