DVD crowd digs 'Treasure'
Disney sequel outsells its nearest competition by almost 10-to-1Adventure ruled the DVD charts last week as consumers snatched up five movies in the "National Treasure" and "Indiana Jones" franchises.
Walt Disney Studios Home Entertainment's "National Treasure: Book of Secrets" stormed to the top of the national home video sales and rental charts in its first week in stores.
The big-budget sequel, which grossed $219.7 million in theaters, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart and Home Media Magazine's video rental chart for the week ending May 25.
"Book of Secrets" also was the top-selling Blu-ray Disc release of the week, with the original "National Treasure" at No. 2. A two-pack of both films bowed at No. 3.
On the First Alert sales chart, "Book of Secrets" was followed by the first three "Indiana Jones" movies from Paramount, drafting off the recent theatrical opening of installment No. 4, "Indiana Jones and the Kingdom of the Crystal Skull." Franchise starter "Raiders of the Lost Ark" was the week's No. 2 seller, followed at No. 3 by "Indiana Jones and the Last Crusade" and at No. 4 by "Indiana Jones and the Temple of Doom."
No. 5 on the top-sellers chart? The original "National Treasure."
In rental stores, "Book of Secrets" took in an estimated $8.7 million, pushing last week's top renter, Anchor Bay's "Mad Money," to No. 2 with $6.1 million.
Paramount's comedy "Strange Wilderness" ($6.6 million boxoffice) debuted at No. 4 on the rental chart with estimated earnings of $5.1 million. It bowed on the sales chart at No. 16. (partialdiff)