E! and Style get Delivery shopping help
Delivery Agent announced a partnership with E! Entertainment and the Style Network to provide e-commerce services for both networks. Content is available via the networks' Web sites and through Delivery Agent's SeenOn! branded sites. The Style Network store features the premiere of Delivery Agent's "shopisodes," an online video application that allows consumers to shop for products they spot in footage from a show, Delivery Agent said. "Viewers and fans have made it clear that they want to extend their interest by purchasing merchandise and items seen on E! and Style," said John Najarian, senior vp, new media for E! Networks. "As a leader in the field, Delivery Agent provides our viewers instant access to an easy-to-use, multidimensional digital store." The E! online store, available at eonline.com or eonline.seenon.com provides consumers with access to "fan gear" from shows such as "The E! True Hollywood Story," "The Girls Next Door" and "The Soup," Delivery Agent said. The Style Network store, accessible via stylenetwork.com or seenonstyle.com, features "shopisodes" that enable viewers to purchase products directly from video footage of Style shows "Style Her Famous," "How Do I Look?," "Dress My Nest," "My Celebrity Home" and "Clean House."