E3 2012: ESPN Expands Partnership With Microsoft for New Xbox Live Programming

3:03 PM PDT 6/4/2012 by John Gaudiosi

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Video subscribers of Time Warner Cable, Bright House Networks, Verizon FiOS TV and Comcast Xfinity TV will have access to ESPN networks on the Xbox 360 console.

As part of Microsoft’s keynote at E3 2012 in Los Angeles, ESPN and Microsoft have expanded their relationship for ESPN on Xbox LIVE to add WatchESPN as part of the service. The extended agreement will deliver authenticated versions of ESPN, ESPN2, ESPN3, ESPNU and ESPN Buzzer Beater/Goal Line to Xbox LIVE Gold members who receive their video subscription from Time Warner Cable, Bright House Networks, Verizon FiOS TV or Comcast Xfinity TV.

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Beginning later this year, ESPN on Xbox LIVE will deliver HD-quality live programming and events from WatchESPN through its unique interactive sports viewing experience. Fans will be able to access popular shows like SportsCenter, SportsNation, First Take, NFL Live,Baseball Tonight, College GameDay and others as well as live events from the NFL, MLB, NBA, soccer, tennis, golf, motor sports and more.

All Xbox LIVE Gold members will be able to access customized ESPN.com video-on-demand clips and sports highlights. Additional features include personalized sport and team settings, split screen viewing, voice and gesture control with the power of Kinect for Xbox 360, the ability to set reminders, receive live alerts, breaking news from ESPN BottomLine and more.

Launched in April 2011, WatchESPN delivers live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line on PCs, smartphones and tablets to fans who receive ESPN’s linear networks as part of their video subscription from Time Warner Cable, Bright House Networks, Verizon FiOS TV or Comcast Xfinity TV. The service is now available to approximately 40 million households nationwide, and the app has been downloaded more than 8.9 million times since its launch and is steadily growing. It is available free for Android devices from the Google Play store and for Apple devices from the App Store, as well as online via WatchESPN.com.