E3 2012: New Samsung Cloud Gaming Smart TVs to Compete with Sony, Microsoft and Nintendo Consoles
The company enters the video game business with a product that offers hundreds of streaming games through Gaikai cloud service.
Samsung Electronics Co., Ltd., is showcasing its cloud-based gaming service, Samsung Cloud Gaming, at E3 2012. Samsung Cloud Gaming, developed in partnership with Gaikai, a leading cloud-based video game platform provider, will stream a mix of family-friendly and AAA video games directly to owners of 2012 Samsung LED 7000 series and up Smart TVs in the U.S. Within 12 months over 40 million TVs are expected to be able to stream console-quality hit games without needing any console or upgrades.
Samsung Cloud Gaming gives Smart TV users instant access to some of the video game industry’s biggest titles, without any need to download, install or patch/update games. In under a minute, consumers can find and start playing some of the most popular game titles on the market.
“Samsung is excited to deliver this revolutionary gaming experience that takes advantage of all the benefits of cloud-computing, all on the central screen of the home—Samsung Smart TV,” said Kyung-shik Lee, Vice President, Visual Display Business at Samsung Electronics. “With Samsung Cloud Gaming, Samsung’s leadership in Smart Content and commitment to providing consumers with an innovative Home Entertainment experience is evident."
Gaikai said it was excited about the partnership.
“We could not be more thrilled to be working with Samsung, the world’s leader in consumer electronics,” said David Perry, CEO of Gaikai Inc. “Samsung Cloud Gaming will greatly expand the reach of the best games our industry can provide, then make them just as accessible as movies, TV shows and music.”
Samsung will soon begin accepting sign-ups for the Beta Test of its Cloud Gaming service on Smart TVs in the United States.
Cloud-based gaming provides consumers with access to high-performance games on Samsung Smart TVs without the need or challenge of using a console or additional devices. This service will demonstrate how the concept of “Smart TV’s” becomes smarter as Samsung enables incredible new capabilities like this. Consumers who own a 2012 Samsung LED 7000 series and up with a good Internet connection will have access to “Samsung Cloud Gaming” directly through Samsung’s Smart Hub. Consumers will be able to try the games for free and only pay for games they fall in love with, making it the most gamer-friendly service possible.