'Eat This' fuels Reveille appetite

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Reveille is seeking to expand its health-based programming and publishing efforts with a partnership based on the best-selling book series "Eat This, Not That!"

The production company, which also co-produces NBC's "The Biggest Loser," is teaming with "Eat This" publisher Rodale on a deal that includes shopping a series proposal to networks.

" 'Eat This, Not That!' is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining but also enlightening programming that gives the audience great information and service they can use," Reveille managing director Mark Koops said.

Reveille has partnered with Rodale before. Six seasons of "Biggest Loser" have featured integrations with Prevention magazine editor in chief Liz Vaccariello. Rodale also publishes the best-selling "Biggest Loser" books. (partialdiff)
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