The Economist Launches Stand-alone Film Unit
Economist Films' initial slate will be short-form videos.
London-based business and current affairs weekly magazine The Economist has revealed plans to expand its video output with a stand-alone unit.
Economist Films will, according to the announcement, produce "high-end factual programs that capture the voice and identity of The Economist while standing alone from the weekly output of the newspaper in print and digital formats."
The unit will initially focus on short-form content. The publication said that brands would be able to sponsor entire series of videos but would have “no influence” over the content.
Nicholas Minter Green, currently head of PR agency TVC Group, which was acquired by The Economist Group in 2012, has been named president of Economist Films.
The Economist’s deputy editor Tom Standage will be “editorial guardian” of the new unit.